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Vendas e marketing (500)

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Achieving Organizational Excellence
Achieving Organizational Excellence
Flevy Lasrado
editor: Springer
ano: 2018
descrição:This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold challenge: managing global knowledge networks and multicultural projec...
Acquisitions by Emerging Multinational Corporations
Acquisitions by Emerging Multinational Corporatio...
Johannes Distl...
editor: Springer
ano: 2018
descrição:This thesis analyzes the motivation and performance of 403 acquisitions made by emerging multinational corporations (EMNCs) in Western Europe and North America between 1994 and 2013. The findings indicate that most EMNCs were motivated to acquire in ...
Advanced Outsourcing Practice
Advanced Outsourcing Practice
Leslie P. Willcocks...
editor: Springer
ano: 2012
descrição:A rich database of over 2,200 outsourcing arrangements, studied across sectors and geographies, and over time, from inception, through contract signing, to outcomes. This book has unparalleled insight into the robust practices that have been proven e...
Advances in Advertising Research IX
Advances in Advertising Research IX
Verolien Cauberghe...
editor: Springer
ano: 2018
descrição:This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing proce...
Advances in Advertising Research VIII
Advances in Advertising Research VIII
Vesna Zabkar; Martin...
editor: Springer
ano: 2017
descrição:This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in...
Advances in Global Marketing
Advances in Global Marketing
Leonidas C. Leonidou...
editor: Springer
ano: 2018
descrição:This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultura...
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer...
editor: Springer
ano: 2017
descrição: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characte...
Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Mark...
Francisco J. Martínez...
editor: Springer
ano: 2018
descrição:This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It cov...
Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Mark...
Francisco J. Martínez...
editor: Springer
ano: 2017
descrição:This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona...
Advertising in Contemporary Consumer Culture
Advertising in Contemporary Consumer Culture
Hélène de Burgh...
editor: Springer
ano: 2018
descrição:This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of...
Advertorials versus klassische Printwerbung
Advertorials versus klassische Printwerbung
Florian Dorner
editor: Springer
ano: 2016
descrição:Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform ‚Advertorials‘, die redaktionell bearbeitete Texte und Werbung kombiniert, und der klassischen Printwerbung vor. Mittels einer Längsschnittstudie im experimentellen Design u...
Aesthetic Communication
Aesthetic Communication
O. Thyssen
editor: Springer
ano: 2011
descrição:This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.