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 Sport-PR 2.0
Sport-PR 2.0
Fabian Kautz
editor: Springer
ano: 2018
descrição:Fabian Kautz betrachtet mittels einer Online-Inhaltsanalyse den Einsatz der Plattformen Facebook und Twitter in der Sport-PR professioneller Sportvereine. An 14 Untersuchungstagen analysiert der Autor in der Saison 2015/16 die Posts und Tweets von in...
A Discussion on Chinese Road of NGOs
A Discussion on Chinese Road of NGOs
Ming Wang
editor: Springer
ano: 2017
descrição:This book reflects the author’s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an Englis...
Action Learning and its Applications
Action Learning and its Applications
R. Dilworth; Y....
editor: Springer
ano: 2010
descrição:This second volume of two discusses the employment of action learning in different contexts, including healthcare, education, government, military and the business world. Use of action learning in delivery of Future Search Conferences is addressed, a...
Advertising as Multilingual Communication
Advertising as Multilingual Communication
H. Kelly-Holmes
editor: Springer
ano: 2005
descrição:Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies th...
Advertising Confluence
Advertising Confluence
A. Arora; S. Bacouël...
editor: Springer
ano: 2015
descrição:Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles th...
Aesthetic Communication
Aesthetic Communication
O. Thyssen
editor: Springer
ano: 2011
descrição:This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Aktive Krisenkommunikation
Aktive Krisenkommunikation
Wolfgang Immer...
editor: Springer
ano: 2015
descrição:In diesem Essential erfahren Sie, wie Sie Ihr Unternehmen strategisch, organisatorisch und kommunikativ auf Krisensituationen vorbereiten und in einer akuten Krise professionell agieren. Gezeigt wird, wie Abläufe, Verantwortlichkeiten, Verständigungs...
Alles, was Sie über Media wissen wollen
Alles, was Sie über Media wissen wollen
Matthias Süßlin...
editor: Springer
ano: 2018
descrição:Wie funktioniert die Mediawelt genau, wohin wandern Werbebudgets und warum sind die Vergütungsmodelle so kompliziert? Welche Rolle spielen Mediaagenturen innerhalb des komplexen wirtschaftlichen Dreiecks, welche grauen Zonen gibt es und warum sind di...
Allmächtige PR, ohnmächtige PR
Allmächtige PR, ohnmächtige PR
Olaf Hoffjann; René...
editor: Springer
ano: 2018
descrição:Thema des Bandes ist die doppelte Vertrauenskrise der PR: Wer vertraut PR-Praktikern überhaupt? Journalisten und kritische Öffentlichkeit stehen dem Berufsfeld zunehmend skeptisch gegenüber. Greenwashing, Spin-Doctoring, heimlicher Verführer sind nur...
Alumni-Netzwerke von Unternehmen
Alumni-Netzwerke von Unternehmen
Christian Schw...
editor: Springer
ano: 2016
descrição:Christian Schwägerl beschreibt, wie Alumni-Netzwerke in die Kommunikationsfunktion von Unternehmen integriert sind. Das essentialvermittelt Reflexionswissen über das Spannungsfeld der netzwerkkonstituierenden Peer-to-Peer-Kommunikation und der intere...
America’s Culture of Professionalism
America’s Culture of Professionalism
D. Brown
editor: Springer
ano: 2014
descrição:America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from eac...
Asian Perspectives on the Development of Public Relations
Asian Perspectives on the Development of Public R...
T. Watson
editor: Springer
ano: 2014
descrição:The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional ...